Four Marketing Trends to Consider For 2019

With 2018 coming to a close, it is important to think about what trends will be key for your 2019 marketing initiatives. In this blog, we will highlight some of the top trends we feel will have the most impact next year and why you should consider implementing them.

Authenticity/ Transparency

It seems like you can’t scroll through your LinkedIn feed without finding an article that explains why businesses need to be transparent with their customers. You may not be in the position to take a stand, like REI or Nike, but you can be honest with your customers. Transparency and authenticity go hand and hand, and that is why we think 2019 will finally be the year that brands realize people are also buying the message you put out.

Voice Search

Voice search is the next step in the evolution of mobile. With so many devices that can perform a voice search it is easy to see why voice is essential to any 2019 marketing plan. Keep in mind that you will need to optimize your content for voice search and always remember that SEO matters.

Chatbots

Believe it or not, many people prefer interacting with chatbots to talking with people. Some of these benefits include outstanding customer service, the ability to recall your entire history with the company, and amazing patience. Chatbot technology is beneficial to both the customers and businesses, but it is important to keep in mind that you need to inform all of your customers that they are working with a chatbot at the beginning of their interaction.

Video Marketing

Many believe that video is the future of content marketing, and we couldn’t agree more. The statistics speak for themselves – video is projected to claim 80% of all web traffic by 2019, 90% of customers report that product videos help them make decisions, video ads now account for more than 35 % of all ad spending online. If you haven’t planned for video marketing next year it’s time to consider it.

These are just a few of the many exciting trends that will impact marketing in 2019. Make sure you and your team get ready by preparing your plans, prioritizing what is important and finding time and money to make it happen.