3 Keys To Kicking Off Your Marketing In The New Year
The holidays are behind us and we’re off and running in 2020, but some companies struggle to get out the gates as they use the early part of the year to finalize budgets and get their plans in order. If you’re in that cycle now here are 3 tips to get your marketing going while the rest of the company is hitting the restart button.
Get some early wins or report on some late wins to build momentum – most people will forget what was done last year, especially at the end of the year. If you can remind people about what marketing has done or what they are doing to help them get going this year it will add some light to marketing’s mission and help get key people focused on it.
Leverage marketing planning templates – if you haven’t been able to create a regular marketing planning cycle for your business, push that agenda forward by providing your customers easy-to-use templates that allow your internal and/or external customers with some simple forms that outline objectives and key channels for the year. Make it as point and click as possible and even if it doesn’t answer all the questions it will at least start the conversation and provide some framework for what you need to get done.
Get your KPIs figured out early – the new year always has some amendments to what the business is focused on in order to meet objectives. Most will be the same, maybe with increased expectations, and there may be a few new ones but the key is making sure marketing is adding value is tying what you do to the tangible, quantitative elements of the organization. Plus, the earlier you know them the more time you have to meet them.
Knowing what you are going to do early on helps accelerate your efforts and gets you ahead before. It helps with organization and strategy, which will allow you to be more nimble as you move through the course of the year.