Enhance Your Brand Storytelling
Storytelling is an important and impactful strategy to help breathe life into your brand content. It can help humanize your brand and pull-in the reader to make your story memorable. Storytelling is the perfect platform to engage and let your brand’s personality shine, and it’s the best way to hit an emotional chord with your audience. When you read a story, your brain automatically turns on as if you were experiencing the same thing, and you rarely forget experiences.
Americans consume 100,000 digital words every day. 92% of them say they want to read brands’ stories. Don’t just give them facts and stats.
Developing your brand story is the foundation to all of your content. Below are three tips to help you get creative juices flowing to develop and tell a better brand story.
Develop a Brand Narrative
Your brand narrative should communicate what you bring to your potential customers. It is a strategic statement that specifically states who you are, what your values are and what makes your brand unique. Make sure you’re clearly stating these attributes and personally speaking to your audience. Your brand narrative is the foundation of any information you are sharing, whether it is a press release, newsletter, blog post, etc.
Brainstorm and Outline Story Ideas
Make a list of story ideas you can use based off your brand narrative. This will keep you organized and ensure you are sharing the best brand stories. Think about internal stories, perhaps how your brand was established or the story of an unforgettable customer. The stories should be authentic and showcase your brand’s personality. Once you have a list, pick out a few of the best ideas and create outlines to get your ideas on paper. The stories should show a clear beginning, middle and end and be easy to follow. Then you can start brainstorming how to tell your stories, video, social media, a new tagline, etc.
Utilize Website Tools
Feeling stuck on where to find story ideas? Visit Answer the Public. It’s a tool that identifies questions being asked in search engines, such as Google or Bing. Simply enter your topic or industry and it gives you a collection of related terms. These inform how you should “answer the public” with your content. The tool is very helpful, and free!
Leverage the Power of Video
Storytelling can come in many forms, including blog posts, videos or social media posts. It’s no secret that video is becoming more and more popular. Using video to tell your story can quickly increase your engagement rates and create a lasting impression. After all, a minute of video is worth 1.8 million words, according to Forrester Research.
Use your brand narrative as a base and tell the story in a video. Leverage customer testimonials or other customer-generated content to tell a story of your brand or one of your products. Using this type of content can create connections and spur emotions in those watching. People want real stories, coming from real people, who they can relate to.
These tips can help you to begin telling the story of your brand. Storytelling gives both current and potential customers reasons to interact with your brand and the desire to come back for more.