Burdette Ketchum Enhances Its Place Marketing Focus
Since its inception, Burdette Ketchum has been instrumental in helping brands, companies and places develop a unique identity to allow them to remain successful and competitive in their respective marketplaces. The agency has used this knowledge and expertise to build a leadership position in the field of place marketing and branding.
To further expand its capabilities in this area, Burdette Ketchum has recently acquired North Star Destination Strategies, a leading national place branding agency based in Nashville, Tennessee.
North Star helps counties, cities, downtown districts and states achieve competitive identities to serve their economic development, tourism and community vitality goals. North Star uses a highly proprietary approach to research, strategy formation, branding, and bold creative thinking and has worked with more than 200 communities across 42 states.
Burdette Ketchum President & CEO Will Ketchum states, “This acquisition solidifies Burdette Ketchum’s capabilities in city, county and real estate branding and marketing, and allows us to expand this work nationally.”
“Cities and communities are in a real fight to make certain they have a competitive identity with quality of place being a huge driver for corporate relocation. Every community has something special and place marketing brings that to the surface in unique, powerful ways,” Ketchum said.
While North Star will remain a separate division of Burdette Ketchum, the acquisition will give North Star clients added strategy, branding and marketing depth and the new capabilities of downstream marketing activation services, such as advertising management, media planning and buying, digital marketing, PR and social media management.