Campaign Wins Silver at Healthcare Advertising Awards

The Chair Teeth magazine advertising campaign we created for the newInstitute for Implant and Reconstructive Dentistry (IIRD™) won Silver at the29th Annual Healthcare Advertising awards. The entry was submitted by our healthcare client BIOMET 3i.

Chair Teeth shows dental chair “teeth” shaped in a smile at a dentist’s office. The tagline “Take a front row seat to tomorrow’s techniques” captures the essence and purpose of IIRD – education and knowledge sharing of evidence-based dentistry using leading-edge technology. The ad campaign features the opportunity for dental professionals to learn more at the institute.

“From our agency’s founding, healthcare has been a key focus area and this recognition reaffirms our effectiveness in reaching and motivating healthcare professionals,” said Will Ketchum, president and CEO of Burdette Ketchum. “We are always pushing to strengthen the ways we help our clients reach clinicians. The award is a nice recognition that our approach is working.”

IIRD is an initiative of BIOMET 3i, a global leader in dental implants, abutments and regenerative oral health-care products. IIRD is a place where dental professionals can hone their skills, learn about the latest techniques, and share information either locally or online.