5 Elements of An Effective Internal Communications Campaign
Internal communications has been growing steadily, especially as it continues to embrace the latest technologies, publishing trends and overall thinking around face -to -face communication.
But poor internal communication can be damaging, especially when employee engagement and education are primary objectives.
Having a clear and effective internal communication strategy in place keeps employees engaged and motivated. They clearly understand how their work contributes to achieving the company’s overall goals and drives them to be better.
Here are five elements you can include in your internal communications strategy to ensure success:
Build an Internal Social Network
It might sound crazy to create a social media site in the workplace, but networks such as Workplace and Slack allow team members to communicate instantly rather than waiting for an email. This network can also house master calendars of company events and streamline communication channels within the office. When you have employees spread across many different locations and offices, an internal social network also helps connect everyone and provides the opportunity for more collaboration and partnership.
Build a culture of engagement and empowerment
In a 2015 global survey, Aon Hewitt found that a 5 percent increase in employee engagement is linked to a 3 percent increase in revenue growth the following year. Employees, particularly the millennial generation, are engaged and empowered by companies that value people. Creating a culture of engagement starts with leadership.
Deliver content that employees crave
Think short and visual content that can be quickly and easily digested. Filter and prioritize content based on relevance and importance to employees. Not only is the content important but also the way it is delivered. Video usage is increasing on every digital platform, and should be incorporated into your internal communication with employees. Video is engaging, and allows them to take a break from the constant flow of emails.
Strategically target different groups of employees
If your company has customer facing and client facing employees, it is very likely that they will need messages that are tailored to each group in order to buy into the mission of the company. Just like your marketing messages to customers, communication should be tailored to meet the different needs of various groups.
Team leaders should plan to regularly recognize employees for accomplishments and efforts made inside and outside the office. The Millennial generation looks for continued feedback and thrives off of recognition for their hard work.
Engaging employees through internal communications creates a workforce that feels valued and involved. It can influence the experience your customers have when they interact with your brand and your employees. And higher levels of employee engagement can improve morale, boost productivity and lead to a better working environment.
For an example, take a look at our employee communications program case study. We built the program to engage, drive customer-centric behaviors and build a culture of problem solving and collaboration for a fast-growing, international company.