Even Big Businesses Stand Behind Shop Small

Shop Small
Nestled neatly between Black Friday and Cyber Monday lies a fairly new and equally important shopping holiday, Small Business Saturday. Founded in 2010 by American Express, this Shop Small movement encourages consumers to buy gifts and dine at independently-owned establishments in their communities.

What began with a Facebook page and commitment to help our economy has grown to a national movement with more than 2.8 million followers to date. With the third Small Business Saturday just around the corner, here are a few things marketers of all sizes should remember:

Level playing fields are good for business. Ok, the field may never be completely level, but industry giants like Staples, Verizon, Hertz and others are doing their part to give small businesses a hand up.

Competition is good for consumers. Women’s clothing store, NYC & Company, is actively supporting the movement, even though smaller shops and boutiques are competing with the retailer for more than 100 million anticipated shoppers on this Shop Small holiday. Either way, the real winner here is the consumer.

Social currency is good for your brand. It takes a lot of time, energy and sometimes, money, to create a social movement with any real traction. Why not elevate your brand’s social standing by supporting causes your company and your audience care about? The world needs to know there’s more to your brand than your product or service – like heart.

No matter what your brand stands for, November 24 is a great time to think big and Shop Small.