Google Hearts Healthcare: Inside Think Health 2012

As the healthcare landscape continues to evolve, one technology leader is on point to be part of that change, empowering physicians, marketers and patients to change the industry. Through its Think Health 2012 conference, Google brings key players in the healthcare ecosystem together to discuss technology and how the market is changing (for the better) because of it.

Here are a few key takeaways:

Physicians want more than the right drugs for their patients. They want support in the form of videos, testimonials, and any other tactics that will educate patients, while reassuring they aren’t going through their disease alone.

Even the best data needs a good story. In our data-driven society, patients can’t always relate to statistics. They need to be moved and inspired to seek help and stay on the right regimen.

Digital technology needs to change with the audience. As physicians leverage technology for communication and diagnosis, patients use it for education and communication. The main role of marketers in this equation is ensuring patients receive the answers they seek in compelling, relevant ways.

This ever-changing landscape will probably evolve again by the time Google’s Think Health 2013 rolls around, but for now, it’s important to remember how your audiences interact and why they’re searching in the first place.