How to Improve SEO for Google Rankings
Improving your SEO can seem like a lofty task that leaves you confused, and with a lot of questions. The simplest place to start is with blog posts or other pertinent content on your website, one page at a time.
To help you give a jump-start on improving your overall SEO performance, we’ve outlined five tips that are easy to implement.
Breaking your content down into sections and using headings makes it easier for your reader to read the content quickly. Your customers will appreciate that and so will Google. Your headings will signal to Google what content will follow.
If you can include the keyword(s) you’d like to rank for in the heading, those are bonus points!
Fix your URLs
Most likely your website platform generates the URL for your website based on the title on the page or post. You can edit this to optimize for search engines. To do this, make sure the title is fewer than 60 characters, include one of your keywords, and omit “stop” words such as “and”, “of”, “or”, etc.
Provide Google with only the most important words to identify the content – it does not have to make a complete sentence.
Optimize Meta Description
The meta description is the text that appears under the link in search engine results. Search engines don’t rank based on this information but it helps customers know if your site has the information they’re looking for it. Make sure your meta description is short and concise.
If you provide the correct and most relevant information, people will click on your site. Clicks on your link will signal to Google that it contains information people find valuable.
Write for Your Customers, not Google
When writing or reviewing existing content on your website, make sure you’re focused on writing for your customers and providing information that is helpful first. Then optimize for search engines.
Google is very sophisticated and can determine when the online content is high-quality, relevant information to the reader or when the content is written only to rank high in search results.
Remember, people are your customers, not Google. If you plan to write a blog post on a new technology, write the post so that it speaks and relates to your customers. Give them thoughtful information on what the technology is and how they can use it (or how your business can use it to help them).
Link to Reliable Third Parties
Linking a statistic or an example to a reliable site that’s ranked higher by Google than your website provides more value to your readers and also tells Google that your website is a source of good information.
Third party links build credibility and value, which will improve your SEO rankings. There’s no magic number for how many links should be included. More links could be better, as long as they are high quality and don’t distract the reader from the content you’re providing.
Don’t forget about internal links, too. Search engines look for crawlable link structures. These structures allow the search engines to find all pages of a website through links. Some websites unintentionally hide the main link navigation, making it difficult for all of its pages to be found by search engines and therefore they don’t appear in search results. Including internal links within your website helps search engines find and rank all of your pages.
SEO can be overwhelming but implementing the tips above, one page at a time, will go a long way in improving your SEO. It will take time; you can’t drastically improve your SEO overnight. But putting in the work now will have long-lasting results for your business.