Native Advertising: What You Need to Know
So what exactly is native advertising? Simply put, native advertising is paid content disguised as organic content. There are several different ways native advertising can be used including articles, infographics, videos and more. The content is providing value as it fits seamlessly into the content that surrounds it, yet it is also trying to sell or promote a product or service.
Native advertising is non-disruptive. It is designed to easily flow with the rest of the content, which means more people read it because they are getting valuable information they want, not just a sales pitch. What is even more valuable to you (the advertiser) is that you get to work with publishers who are experts in engaging their audience and learn how to use your native advertising content effectively on their website.
According to Shareaholic, 70 percent of people want to learn about products through content, rather than through traditional advertising. If you add in other media, like videos or infographics to the article then conversion rates can increase by up to 60 percent. Native advertising is also very easy to share via email or social media, which means its success rate can be very high. Sounds like it’s time to add native advertising to your media mix!
In addition to the ease, and great results, there are many additional benefits to native advertising. You build trust with your readers as your native advertising piece positions you as a thought leader. There is also a good chance the reader will remember your brand, as average brand recall with native ads is 2X more than the traditional banner ad. And finally, once a user reads your native content, you can then retarget them with relevant display ads.
So now that you know all the great benefits of native adverting, let’s review how to execute your ads. When creating native advertising, there are a few things to keep in mind:
- Be sure to properly label your content, you don’t want to be misleading.
- Always be accurate and authentic.
- Write realistic headlines and articles.
- Don’t forget to include a subtle call to action at the end.
Lastly, if you need help with content ideas, take a look at social media to determine what others are sharing.
Native advertising can be very effective when done correctly. Don’t forget to be authentic and engaging. Most importantly, don’t forget to add a subtle call to action that directs users to get more information on your brand, product or service.