Physicians of All Ages Use Technology
Companies wishing to reach and educate physicians about new products or technologies should definitely update their marketing efforts to include online communications, mobile-friendly websites, and useful news and information.
Medical Marketing & Media magazine reports “’Digital Divide’ Between Old and Young Docs Narrowing, Survey Finds” …
Three out of five doctors are now using technology to better communicate with patients, a MedPage Today survey has found, and two-fifths say patients are generally more informed than they were five years ago.
The physician portal’s Today’s Physician: Managing Change survey of 214 physicians found surprisingly little variance by age in physician usage of technology – those 56 and up were somewhat more likely to use a computer in their medical practice (90%, versus 86% of those under 56), and less likely to use a smartphone (three in five of the over 56 doctors did, where four out of five younger physicians did. Usage of handheld devices was about even (45% for 56+, 46% for younger docs). The top reason for docs using the Internet and mobile devices is for medical news, the survey found, and 80% feel that technology has improved their communication with patients.