Your Content Marketing Strategy’s Critical Element: Social Media
Social media marketing is one of the most beneficial forms of digital marketing. Businesses can establish a strong digital presence and reach a highly engaged audience when they are active on their social channels, posting updates and sharing content. This is why a social media strategy should include content marketing – because you can’t post only status updates, you need to share other forms of content to engage your audience.
Social media algorithms and competition have been forcing marketers to come up with new content, and ways to utilize it, in order to win the attention of social media users. Here are just a few of the many reasons why your social media strategy should include content marketing.
Grow Your Audience and Establish Credibility with Content Marketing
High-quality content is the most effective when it is distributed over social media. Publishing content on your website and promoting it on your social media channels ensures that more potential customers will see it.
Your content has value, so tap into what social media can offer by sharing your news with sponsored posts on Facebook and tweets on Twitter to reach influencers in your industry.
That blog post you just published or press release you distributed? Share it on your social channels to maximize your reach.
Use Retargeting to Increase Engagement
Use social media as an effective customer service tool to increase brand engagement and win new customers.
If you have Google Analytics on your website, you can use the site visitor data and create remarketing lists to serve prospects the content they showed interest for on your social channels in the form of retargeting.
Retargeting, also known as remarketing, is a form of online targeted advertising and is served to people who have already visited your website or is a contact in your database (like a lead or customer). These are the ads of the new pair of shoes you looked at (but didn’t buy) that follow you around the Internet until you click through and buy them.
Become a Thought Leader
Share your expert and honest insights on social media to help establish yourself as an industry thought leader. Thought leadership involves the creation of content that harnesses a brand’s expertise in their industry to provide useful information or solutions to questions and problems their audiences face.
People love to share valuable content with their followers and you can potentially gain more awareness and engage new customers when they share yours! The most shared content resonates with the audience and are lists or how-to posts.
Marketers love social media platforms. But it’s critical you have a strategic approach to your content that will help attract more followers and engagement, as you publish content that resonates well with your target audience. Marrying social media marketing and content marketing will ensure you get more eyes on your content you worked so hard to create!