Social Media Spring Cleaning
It’s officially spring and that means it’s time for some spring cleaning. And no, we’re not talking about your overstuffed, disorganized closets (although maybe you want to clean those, too). We’re talking about your business’ social media accounts. This is the perfect season to take some time to audit your channels and dig into your social strategies so you have a better idea of your engagement levels and how you can improve. This will also give you a chance to make your social photos, bios and overall content more consistent to help give you a more streamlined, recognizable look.
Ready to start dusting?
Audit Your Channels
The first thing you need to do is ensure you are familiar with all of your social channels and the strategy for each to ensure what you’re sharing is the right content for the right audience.
Look through each of your channels and ask yourself these questions:
- What do we want to achieve with our social presence? More followers? Brand recognition? More business?
- Who is our audience? And where are they? What is their mindset?
- Are we speaking to our audience with the content we share? Each social platform is different in the content the reader wants. Instagram is very photo heavy. Twitter is short form, quick reads. And Facebook is a mixture of both.
- Are our strategies working? Are we getting more followers? More engagement? More business?
- What are some things our competitors are doing that are successful? Do they get a lot of engagement when they post links to educational, thought leadership articles? Or when they share photos of their office cats?
Refresh Your Profile Images
It might be time for updated photos on your social media channels. Sometimes those images go out of date before you realize it! When was the last time you updated your profile picture? Consider changing your profile and banner images to something more updated.
Ensure all photos are consistent so they look like they are from the same brand. Include brand colors where possible. If you use words on your photos (though you don’t have to!), make sure the font represents your brand – like the font on your website or the font used for your logo. You can see BK’s Facebook cover photo here.
Photos can be taken by a professional or just replaced with high res images you already have. Don’t forget to check mobile devices; sometimes photos look different from desktop to mobile. If you have someone in the office that takes great photos, you can ask for their help in getting office, employee or product shots to use on social media.
Update Bios and Links
When it comes to attracting an audience, your bios are almost as important as your photos and other content. Make sure you’re including the same link on all channels.
Be efficient with your words – you only have so many characters allowed (and so much attention from the reader!). Take a look at your company’s value proposition to help structure your bios. Choose your words wisely. Did you know you can gain visibility in search results when you have key words strategically placed in your bio?
Include the value you offer, and write it with your target audience in mind. Think about it, on Instagram your bio is the only place you can add a clickable link – so when someone comes across your profile, you want them to read your bio and click on the link to your website so they can learn more if they want. Try to entice them with your bio.
Freshen Up Your Social Media Content
Brainstorm new content ideas as a way to drive more engagement and reach new users through social. If you need some ideas to freshen your feed, take a look at your competitors to see what they are posting. What do they post that gets engagement? Is their copy long or short? Do they ask questions?
Here are some ideas to freshen your social media feed and boost engagement:
- Post visually appealing photos (can your resident photographer help here?).
- Host a giveaway or contest for your followers. You can give away gift cards, products or swag.
- Ask your followers questions to encourage engagement. If you post an article about the best restaurants in your town, ask your followers what their favorite restaurants are.
- Ask us anything! Let your followers ask you anything they want, and respond in the comments.
Dusting off your social media channels this spring will help give them a much needed refresh. Start by digging into your content and strategies for each by asking yourself if what you’re doing is working. Then take a look at your channels and ensure your photos are on brand. At the end, you will have a better idea of your engagement levels and how you can improve going forward to achieve your goals.