Watch Out For These Four Video Trends

Video has become the way to communicate content as they catch attention quickly, are easily digestible and can adapt to whatever platform a consumer is on. A recent study found that consumers actually prefer online video to TV or pop-up advertisements, so it is important to keep up with these four key video trends:

1) Use of GIFs and Cinemagraphs. GIFs have been so popular on social media because they are a quick-paced form of media that falls between a photo and video. Building off of GIFs, cinemagraphs are a still photo with slight movement added in through editing. Both of these forms of video can grab a consumer’s attention if done efficiently.

2) Adapt your mobile advertisements to social media platforms. With eight out of ten Instagram users following at least one business on their app, it’s crucial to produce videos so that they display well on social platforms. The use of Instagram stories, in particular, is increasing so try creating content fitted to that format.

3) Make videos work even when the sound isn’t on. Apps such as Facebook or Twitter turn off sound automatically, which means that your consumers aren’t hearing your content. Find a way to make your videos stand out without volume by adding closed captions or using infographics to give information without sound.

4) Implement live streaming to freshen up your interactions. Available on Facebook and Instagram, “going live” is a popular feature that plenty of influencers, companies and consumers are using more than ever before. Finding a way to operationalize live streams with your staff, CEO, or a fan of your company can help build a rapport with audiences and create a personal connection with a consumer.

Video isn’t going anywhere, so it is crucial to create content that captivates and effectively sells them on your brand. Maximizing your video capabilities will go a long way to bolstering your content strategy and creating connections with your customers.