Website Design vs. Website Performance

While recently designing a website for a client we ran into a common dilemma, balancing website design and website performance. Unfortunately, not every design decision will favor load time performance. Large images, uncommon web fonts and elaborate color schemes, while tempting to incorporate into a website design, can impact load times, the user experience and website results.

Which font do we use … is it a web font? Will that button style impact the page speed? Is our website design too image heavy thus impacting our load time? These questions are examples of the many considerations an Interactive Designer has to weigh when designing a website.

In an article titled Improving UX Through Front-End Performance, Lara Swanson an engineering manager at ETSY comments, “It’s time we make performance optimization a fundamental part of how we design, build, and test every single site we create—for every single device.”

We couldn’t agree with Lara more! Lara goes on to offer tips for interactive designers and developers on how to design for ideal load time performance, optimize requests, optimize images, test design options and measure speed performance.

While website design is important, web performance can greatly impact the user experience, your website objectives and your conversion rates. If you’re looking to create a new website or redesign an existing site, make sure your website team is using tactics and best practices that weigh design decisions alongside of website performance.