Why SEO is Critical to Your Business

Search engine optimization (SEO) is the practice of creating strategic content for your website that contains keywords and phrases your potential customers are searching for. It increases the quantity and quality of traffic to your website by serving your website on the first page of results. For instance, when you search for a gluten free restaurant on Google, you’re likely to only click through to the first few websites served to you, these websites’ SEO have been optimized for search key phrase, “gluten free restaurant.”

This is why having strong SEO is essential. When someone is searching for your product, service or business you want them to click through to your site and not your competitors’. You want to be one of those top results because less than 9% of users advance to the second page of search results.

And there are more reasons why SEO is critical to your business, so let’s review what you get.


You get targeted marketing

SEO is highly targeted. If two web sites are selling the same thing, and your website is optimized for SEO, you’re more likely to reach more customers by landing higher in search results. You are also positioned as the most popular thought leader in your industry.

Using keyword analysis, you can find how many people are searching for specific keywords and learn more about the competitive nature of your industry. Here is a free online tool you use to find out what key words are being used in your industry: Answer the Public.


You get long-lasting effects

SEO has the ability to provide quick, short-term results. And that’s some business owners want or need. Pay-per-click and native advertising can also deliver quick results, however, they can be expensive. But SEO also has one serious advantage over other marketing tactics that have a ‘short-term’ focus. It delivers an ongoing ROI over the long-term.

Doing your SEO thoughtfully can keep you on the front page of search results for years, without spending money in the future.


You get trust & credibility

86% of consumers use the Internet to find local businesses to buy from offline. These are potential customers seeking product or solutions you offer. SEO can bring many more of them to your website, making you one step closer to a sale.

SEO can also make your brand stronger, better and more recognized, causing prospects to believe that you’re the best. These days, everyone “Googles it,” if you’re on top of the results, it goes a long way in boosting your brand credibility.

SEO can greatly help your business and should be an important part of your marketing strategy to help stay ahead of your competition and building trust with your audience. With strong SEO, you will reach more potential clients who are searching for the solutions you provide and bring in more business in the long term.