They are each specialists in the services that drive client success. But more than that, they are leaders who understand how to own client goals. They spread that mindset across the entire organization and inspire a culture of big thinking and big doing.
Entrepreneurial business savvy, strategic vision and leadership – this combination inspires our clients and staff alike. For 30 years Karen's been a game-changer, impacting national and international brands from our home base of Northeast Florida. Somehow she also finds time to volunteer, serve on non-profit boards, spend time with her family and enjoy the beach lifestyle.
Not only is he our talented general manager, Will is considered the "go-to-guy" for branding and marketing strategy. He puts his 28 years of experience toward helping companies discover and drive their brand DNAs. A trusted client counselor and brand psychologist in one, Will is always digging for fact-based truths. He's also very active in the North Florida community. Through his volunteerism and non-profit board service, he practically knows everyone. Just try going to lunch with him … he'll stop to greet at least three people on the way there or back.
Every client has a compelling story, and Patrick will uncover it and bring it to life in a uniquely powerful way. He drives the creative strategy for all our client work with his talented team. Actually, he drives the creative for our surroundings too – our office design, décor and furnishings. One of the top creative minds in Florida, he is a founding member of the firm. He’s had several gallery showings of his original artwork; a few masterpieces are still available for purchase.
"Everybody from Ohio is nice." That’s certainly true with Liza, a native Ohioan. Which is why she's a great fit with the rest of the nice folks at Burdette Ketchum. And, she's a smart, level-headed strategic marketer with 16+ years of agency experience. Her dedication to clients, passion for audience insights and expert team leadership guides clients and team members alike toward reaching their marketing goals.
Relatable to different types of clients and cultures, that’s her strength. Seventeen years in public affairs and communications for two municipalities sharpened these skills. Ginny is a specialist in high-level media relations, public relations strategy, and crisis and issues management. She is also an expert listener and helps clients successfully navigate complex communications challenges.