Our DNA Starts Here.

They are each specialists in the services that drive client success. But more than that, they are leaders who understand how to own client goals. They spread that mindset across the entire organization and inspire a culture of big thinking and big doing.

Will Ketchum

President & CEO

Will Ketchum

Not only is he our talented general manager, Will is considered the "go-to-guy" for branding and marketing strategy. He puts his 28 years of experience toward helping companies discover and drive their brand DNAs. A trusted client counselor and brand psychologist in one, Will is always digging for fact-based truths. He's also very active in the North Florida community. Through his volunteerism and non-profit board service, he practically knows everyone. Just try going to lunch with him … he'll stop to greet at least three people on the way there or back.

Along the way

Jacksonville Business Journal Ultimate CEO // truJAX City Vision Chair // Leadership Jacksonville // Jax Chamber Board of Governors // BBDO Worldwide // Acuvue // Wachovia // BellSouth // MBA, University of North Carolina-Chapel Hill // English major, Vanderbilt University

Patrick Golden

Executive Creative Director

Patrick Golden

Every client has a compelling story, and Patrick will uncover it and bring it to life in a uniquely powerful way. He drives the creative strategy for all our client work with his talented team. Actually, he drives the creative for our surroundings too – our office design, décor and furnishings. One of the top creative minds in Florida, he is a founding member of the firm. He’s had several gallery showings of his original artwork; a few masterpieces are still available for purchase.

Along the way

60+ creative design awards // EFFIE Award // accomplished mixed-media artist // Jacksonville Business Journal 40 Under 40 // Flagler College

Mark Stevens

Executive Vice President, Chief Growth Officer

Mark Stevens

A native of Jacksonville with 25 years of marketing experience, Mark is dedicated to providing world-class account leadership and management as well as managing agency operations and processes. A stickler for delivering marketing strategies and tactics that not only elate clients but provide an excellent return on investment, Mark brings his experience with Fortune 1000 companies and emerging enterprises to bear every day. As an expert digital marketer, he will also serve as the lead strategist on the agency's digital marketing and research offerings.

Along the way

BrightChord Marketing // Paladin // Adecco Group North America // MPS Group // FedEx // Jacksonville Business Journal 40 Under 40 // MBA, Owen Graduate School at Vanderbilt University // BS, University of Florida // Digital Media & Marketing Certificate, Duke University

Anita Carter

Vice President, Creative Services

Anita Carter

Over the course of 20+ years in marketing and branding, Anita has done pretty much everything! By everything we mean leading the development of brands and strategies for technology start-ups and consumer products … to directing corporate marketing for an international spa skincare company … with account and operations roles in between.

A creative thinker with a passion for order and an eye on the big picture. Anita contributes her talents in various stages in the development of brilliant strategy, stories and designs for our clients. All while she keeps the projects flowing seamlessly to completion.

Along the way

Florida State University, B.S. in Psychology // Addison Whitney // Pevonia International // Charlotte // New England // Massage Therapy School

Kristyna Muñoz

Director Of Strategic Communications

Kristyna Muñoz

A strategic communications leader with particular expertise in the B2B and community relations arenas, if it falls under the communications umbrella, Kristyna has probably done it! From crisis communications, M&A to media relations and thought leadership development, she has led programs and tackled big issues for multi-billion and trillion-dollar global companies and local non-profits alike. With a keen attention to detail and a deadline-driven approach that is critical in the fast-paced arena of media relations, Kristyna guides clients to achieve strategically centered outcomes - all with a healthy dose of optimism.

Along the way

Nuveen Investments // TIAA // Public Communications Inc. // Closed-End Fund Association PR Advisory Board // DePaul University, M.A. in PR & Advertising // Baylor University, B.A. in Journalism //Chicago Architecture Volunteer Tour Guide // Tutor, Mentor, Sunday School Teacher //

Karen Burdette

Founder & Chairman

Karen Burdette

Entrepreneurial business savvy, strategic vision and leadership – this combination inspires our clients and staff alike. For 30 years Karen's been a game-changer, impacting national and international brands from our home base of Northeast Florida. Somehow she also finds time to volunteer, serve on non-profit boards, spend time with her family and enjoy the beach lifestyle.

Along the way

First Coast Business Hall of Fame inductee // Ultimate CEO // president of the River Club // University of North Florida Foundation board member // shaped major healthcare brands like Acuvue, iZon and CoolSculpting