Convenience Stores

On the leading edge of the convenience store experience for over 20 years

The evolution of the convenience store has been one of the most transformational trends in retail over the last generation. What started as a gas station with a limited (and sometimes uninviting) shopping environment has become a hub of commerce for neighborhoods across the country.

Burdette Ketchum has been part of this transition for nearly 20 years, supporting both the c-store and the products that are sold in it. We have partnered with leading brands in the convenience store space to help with everything from CPG and food service product positioning and trade marketing to reimagining the retail experience. With our help building a long-term vision of marketing success and executing programs across a variety of marketing channels, our clients have seen above-average industry growth and significant improvements in brand awareness and share.

Burdette Ketchum brings a double-edged advantage to consumer-packaged (CPG) goods and B2B manufacturers seeking growth in the c-store channel. As the creator of a leading c-store brand and food service offering, we know the consumer buying experience. Plus, our experience with leading c-store CPGs uniquely equips us to know the motivations and requirements of the wholesale and retail buyers you are targeting.

Our experience in the c-store space coupled with our proprietary Illuminate process helps our clients discover and amplify the compelling truth in their brands and then share those truths through powerful, varied experiences across all media and throughout the customer journey. We understand the way the convenience store customer thinks and can apply that understanding to delivering marketing strategies and tactics that accelerate your penetration in this high-growth channel.

Custom Solutions:
  • Brand Creation & Positioning Strategy
  • Naming & Brand Identity
  • Online Advertising
  • Outdoor & Radio Advertising
  • Sales Aids & Sales Support Materials
  • Trade Centric Advertising
  • POP Creation/Production
  • Television Advertising
  • Sales Training & Education Video Production
  • Package Design
  • Primary Research Management
  • Print Production
  • Promotional Support
  • Public & Media Relations
  • Retail Store & Environmental Design
  • Store Concept Development
  • Web Design & Development
  • Email Marketing