Rethinking the convenience store
experience – and c-store advertising.

First Coast Energy challenged us to create a convenience store brand that went beyond the value of Shell gasoline to sell an all-around better c-store experience. From the name and logo to the complete retail experience design, we created a brand that is synonymous with cleanliness, friendliness, quality and innovation. Floridians have come to know that “It’s Nicer Here” at Daily’s. The brand’s success has exceeded all projections, with an additional 30+ Florida locations added since launch.

Custom Solutions:
  • Brand Creation & Positioning Strategy
  • Naming & Brand Identity
  • Online Advertising
  • Outdoor & Radio Advertising
  • Package Design
  • POP
  • Primary Research Management
  • Print
  • Print Production
  • Promotional Support
  • Retail Store Design
  • Store Concept Development
  • Television Advertising
  • Web Design & Development